Logos:
1. Starbucks
Personally, I love Starbucks. The coffee is delicious and I've known it to be a socially responsible company. The mermaid princess featured on this logo makes buyers think about the sea, which I have always found odd since coffee doesn't really have anything to do with the ocean. However, I think the counter intuitive illustration makes Starbucks standout against the background of other coffee companies who display cups of coffee or coffee beans. The the use of the dark green color is sophisticated and attracts professional adult buyers - exactly the people who need strong coffee and can afford Starbucks prices. Furthermore, the combination of a mermaid princess with darker colors like black and forest green balances the logo's attraction to both sexes. What's more is that the green logo reminds buyers of 'going green' and implies that Starbucks is an environmentally friendly company.
2. Walmart
Walmart's logo uses bright colors but does not look particularly childish, as a result it is attractive to families. The colors they use are relatively gender neutral as well. The words "Save Money. Live Better" are short and to the point which means that buyers can read it even if they are passing the sign quickly. Walmart's main appeal is their cheap prices so I think the words of the logo really convey their message. Finally, the sun-like figure next to the word Walmart makes Walmart look like a sunny company with a bright future (part of its appeal to families).
3. Subway
I like the way the word "Subway" starts and ends with arrows because it reminds the customers that Subway is a place to get your food when you're on the go. However, the color yellow I find to be off-putting. There is nothing yellow that I want near or around my sandwich. It does not scream fresh or healthy but rather dirty or stained. The words "eat fresh" are well placed because they are short and easy to remember. Moreover, the green outline of the word 'Subway' and filling in the words 'eat fresh' helps to connect the buyers mind to the idea of vegetables and freshness. Overall, I think both genders are likely to be attracted to this and it is not childish. However, it could portray a stronger image of freshness and nutritional foods.
4. Virgin
I always found the Virgin logo to be very strange. First of all, the company's name is "Virgin" which is a powerful word. Additionally, the logo almost looks like the word "virgin" is written in blood. I think the company is trying to appeal to younger buyers because their logo is very dramatic looking, not reserved or family-friendly. Personally, I think the use of the bold color and dripping paint-like font probably turns off older buyers to the company. Who is more likely to be using a phone service, older people or teenagers?
Batman
Batman, although a hero, is a dark figure. Batman's logo shows a certain intensity to the audience because of the stark contrast between the bright yellow and the depth of the black. Knowing that Batman's biggest fans are probably males, the makers of this logo have used an animalistic illustration and a lot of black space to portray the manliness of this superhero. The image is aggressive. Although adults love Batman too, this logo is aimed more at children's imaginations. There is not too much to look at; it is basic, and thus it is not too much for a young child to take in or process.
6. Coca-Cola
It may be overdone, but I wanted to look at the Coca Cola logo because it has bombarded me throughout my life. Why has this company lasted so long? I think the font used for this logo is key. The cursive words give this logo a very classic feeling. It is gives it an aged feeling, like finding an old letter, but it is timeless. The bright red is not striking like the blood-red of Virgin Mobile, but rather it is an upbeat red. It reminds one of an old 50s diner and a simpler time. Red is a color that can be appealing to both males and females, and the brightness of the shade has children looking twice as well.
1. Starbucks
Personally, I love Starbucks. The coffee is delicious and I've known it to be a socially responsible company. The mermaid princess featured on this logo makes buyers think about the sea, which I have always found odd since coffee doesn't really have anything to do with the ocean. However, I think the counter intuitive illustration makes Starbucks standout against the background of other coffee companies who display cups of coffee or coffee beans. The the use of the dark green color is sophisticated and attracts professional adult buyers - exactly the people who need strong coffee and can afford Starbucks prices. Furthermore, the combination of a mermaid princess with darker colors like black and forest green balances the logo's attraction to both sexes. What's more is that the green logo reminds buyers of 'going green' and implies that Starbucks is an environmentally friendly company.
2. Walmart
Walmart's logo uses bright colors but does not look particularly childish, as a result it is attractive to families. The colors they use are relatively gender neutral as well. The words "Save Money. Live Better" are short and to the point which means that buyers can read it even if they are passing the sign quickly. Walmart's main appeal is their cheap prices so I think the words of the logo really convey their message. Finally, the sun-like figure next to the word Walmart makes Walmart look like a sunny company with a bright future (part of its appeal to families).
3. Subway
I like the way the word "Subway" starts and ends with arrows because it reminds the customers that Subway is a place to get your food when you're on the go. However, the color yellow I find to be off-putting. There is nothing yellow that I want near or around my sandwich. It does not scream fresh or healthy but rather dirty or stained. The words "eat fresh" are well placed because they are short and easy to remember. Moreover, the green outline of the word 'Subway' and filling in the words 'eat fresh' helps to connect the buyers mind to the idea of vegetables and freshness. Overall, I think both genders are likely to be attracted to this and it is not childish. However, it could portray a stronger image of freshness and nutritional foods.
4. Virgin
I always found the Virgin logo to be very strange. First of all, the company's name is "Virgin" which is a powerful word. Additionally, the logo almost looks like the word "virgin" is written in blood. I think the company is trying to appeal to younger buyers because their logo is very dramatic looking, not reserved or family-friendly. Personally, I think the use of the bold color and dripping paint-like font probably turns off older buyers to the company. Who is more likely to be using a phone service, older people or teenagers?
Batman
6. Coca-Cola
It may be overdone, but I wanted to look at the Coca Cola logo because it has bombarded me throughout my life. Why has this company lasted so long? I think the font used for this logo is key. The cursive words give this logo a very classic feeling. It is gives it an aged feeling, like finding an old letter, but it is timeless. The bright red is not striking like the blood-red of Virgin Mobile, but rather it is an upbeat red. It reminds one of an old 50s diner and a simpler time. Red is a color that can be appealing to both males and females, and the brightness of the shade has children looking twice as well.
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