#1) Turtle on a boat (seasick), on a plane (bored), train (bumpy ride); happy on the magic carpet. I thought I could show an animal that is usually cowardly, like a turtle, feeling comfortable on the carpet in order to persuade viewers to not be afraid of my product.
#2) A cartoon bird trying to fly a few times but failing. Instead, the little bird climbs on the magic carpet and soars through the sky pas the sun, clouds, and into the nighttime. The words "even the birds prefer it" are displayed on the screen after the bird has landed safely back at his/her tree.
#3) bird's eye view of a famous city, like Paris, the "camera" zooms out and it's clear that the perspective is from a magic carpet hovering above the city. I thought this idea would go well with my slogan "A Whole New World" because it shows the world from a different vantage point than most people get to see everyday.
#4) Panning of a bookshelf with many different picture frames containing different, scenic places. The shot would pan further to the side and the viewer could see the carpet laying on the floor with the text: "Where will you go next?"
#5) Roughly the same concept of #4 but using postcards rather than picture frames. I think both #4 and #5 appeal to the customer's sense of adventure and desire to travel around the world.
#2) A cartoon bird trying to fly a few times but failing. Instead, the little bird climbs on the magic carpet and soars through the sky pas the sun, clouds, and into the nighttime. The words "even the birds prefer it" are displayed on the screen after the bird has landed safely back at his/her tree.
#3) bird's eye view of a famous city, like Paris, the "camera" zooms out and it's clear that the perspective is from a magic carpet hovering above the city. I thought this idea would go well with my slogan "A Whole New World" because it shows the world from a different vantage point than most people get to see everyday.
#4) Panning of a bookshelf with many different picture frames containing different, scenic places. The shot would pan further to the side and the viewer could see the carpet laying on the floor with the text: "Where will you go next?"
#5) Roughly the same concept of #4 but using postcards rather than picture frames. I think both #4 and #5 appeal to the customer's sense of adventure and desire to travel around the world.
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