http://www.youtube.com/watch?v=BIFcf922wrk
This is a link to a National Car Rental commercial. The creators used a somewhat humorous voice-over that stresses how professional and smart "you" (the buyer) are. This company addresses business people as their audience; their cars can get an executive where they need to go (particularly during business trips). Their product, according to them, is better than other car rentals because it is convenient and easy to upgrade to a nicer car for a low cost. In terms of how successful this commercial is, I think that it probably leaves business people more apt to look for a National Car Rental company in the area of their next business trip, but it is not appealing to the general public.
http://www.youtube.com/watch?v=fT7dqB3nBPo&feature=related
I like the Budget car commercial because it gives me more of an idea of what I might want to do with my commercial for my Magic Carpet. This commercial appeals to all adults and could easily be aimed at families. It's all about convenient, low-cost travel to anywhere you want to go. There is a spokesperson who is somewhat of a familiar celebrity face, but more than that she is just playing a normal, rational woman who appreciates the logic behind renting a Budget car. As a potential customer, I would certainly look into Budget cars if I was in need of a rental car. In fact, they almost make a non-traveling person desire to go on a trip.
http://www.youtube.com/watch?v=teJe1gCPSTU
This is a very low-budget commercial for a limousine rental company. It shows a lot of pictures of cars and only uses font to convey the message. I will likely just use type in my commercial to convey my message instead of a voice-over as well. I don't think it's a very convincing commercial because it is so boring and doesn't show why their company is better than anyone else's. It's not memorable either. There is no attraction for the audience; it doesn't entice the customers with emotion of excitement or humor.
http://www.youtube.com/watch?v=HwLNgcuNRbw
Going along with my theme of "rental" companies, I looked at this commercial for Blockbuster movie rentals. In this commercial they have a few different scenes and use humor to demonstrate why Red Box takes too long to give customers what they want. They stress the expedience with which they deliver desired products. I'll keep that in mind while making my commercial; the speed with which customers can rent your product greatly affects its convenience and appeal. I think this is an effective commercial because I now know that if I'm looking for an new release film, I should look at Blockbuster rather than Red Box. Blockbuster has clearly undermined their biggest competition. I also like that they didn't use a voice-over but instead had illustrative skits. It seemed like they were not shoving information about the company down viewers' throats.
http://www.youtube.com/watch?v=g4QxZyHdIRk
Here we have a fully animated commercial from 1989 for the Rug Doctor. I chose this one because my commercial will be animated too. I like the fun rug vacuum character. It makes me think that I might personify my rug as a cartoon. Although it is a product aimed at adults of course, the commercial is fun for the whole family to watch. I would like my commercial to be like that too. Instead of an informative, authoritative voice-over or spokesperson, the audience is given the information in a playful way through a cartoon character. I'm not sure if the commercial is very successful because the commercial tries to be young and playful but the product is not a fun one. I think that using a playful mood for my magic carpet would be much more effective than in the rug doctor commercial.
This is a link to a National Car Rental commercial. The creators used a somewhat humorous voice-over that stresses how professional and smart "you" (the buyer) are. This company addresses business people as their audience; their cars can get an executive where they need to go (particularly during business trips). Their product, according to them, is better than other car rentals because it is convenient and easy to upgrade to a nicer car for a low cost. In terms of how successful this commercial is, I think that it probably leaves business people more apt to look for a National Car Rental company in the area of their next business trip, but it is not appealing to the general public.
http://www.youtube.com/watch?v=fT7dqB3nBPo&feature=related
I like the Budget car commercial because it gives me more of an idea of what I might want to do with my commercial for my Magic Carpet. This commercial appeals to all adults and could easily be aimed at families. It's all about convenient, low-cost travel to anywhere you want to go. There is a spokesperson who is somewhat of a familiar celebrity face, but more than that she is just playing a normal, rational woman who appreciates the logic behind renting a Budget car. As a potential customer, I would certainly look into Budget cars if I was in need of a rental car. In fact, they almost make a non-traveling person desire to go on a trip.
http://www.youtube.com/watch?v=teJe1gCPSTU
This is a very low-budget commercial for a limousine rental company. It shows a lot of pictures of cars and only uses font to convey the message. I will likely just use type in my commercial to convey my message instead of a voice-over as well. I don't think it's a very convincing commercial because it is so boring and doesn't show why their company is better than anyone else's. It's not memorable either. There is no attraction for the audience; it doesn't entice the customers with emotion of excitement or humor.
http://www.youtube.com/watch?v=HwLNgcuNRbw
Going along with my theme of "rental" companies, I looked at this commercial for Blockbuster movie rentals. In this commercial they have a few different scenes and use humor to demonstrate why Red Box takes too long to give customers what they want. They stress the expedience with which they deliver desired products. I'll keep that in mind while making my commercial; the speed with which customers can rent your product greatly affects its convenience and appeal. I think this is an effective commercial because I now know that if I'm looking for an new release film, I should look at Blockbuster rather than Red Box. Blockbuster has clearly undermined their biggest competition. I also like that they didn't use a voice-over but instead had illustrative skits. It seemed like they were not shoving information about the company down viewers' throats.
http://www.youtube.com/watch?v=g4QxZyHdIRk
Here we have a fully animated commercial from 1989 for the Rug Doctor. I chose this one because my commercial will be animated too. I like the fun rug vacuum character. It makes me think that I might personify my rug as a cartoon. Although it is a product aimed at adults of course, the commercial is fun for the whole family to watch. I would like my commercial to be like that too. Instead of an informative, authoritative voice-over or spokesperson, the audience is given the information in a playful way through a cartoon character. I'm not sure if the commercial is very successful because the commercial tries to be young and playful but the product is not a fun one. I think that using a playful mood for my magic carpet would be much more effective than in the rug doctor commercial.
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