Corporate Identity Questionnaire

Corporate Identity Questionnaire (Due 10/17)

1) What is your business?

My company sells magic carpets.

2) Describe your business in one sentence

We sell magic carpets to people of all ages, allowing them to soar through the air. 

3) Who is your target audience?

Children ages 10+, young adults, mothers, fathers, college students, teens. 

4) Who are your competitors?

My company creates a fictional product, so there are no real competitors. Perhaps theme parks like Disney World or Busch Gardens could be seen as my competitors because they offer thrilling family fun. 

5) What makes them better/worse than your product/service?

Family theme parks are extremely expensive and often require families to travel long distances. On the other hand, a magic carpet can be permanently bought with one payment. With a magic carpet, families can experience the thrills of roller coasters in their own back yard.  

6) Do you currently have an identity? N/A

7) (If your answer to #6 is no, skip this question) What do you like about it and what don’t you like about it? N/A

8) How do you want your image to be seen in two years?

I want Magic to be seen as a trust-worthy, family-friendly company. I want our customers to trust the safety of our product. Furthermore, I want our customers to be so pleased with our product that they suggest it to their friends or buy magic carpets as gifts for children and adults alike. 

These following questions might seem silly, but their purpose is to help generate ideas.

9) If your company was an animal, what animal would it be and why?

My company would be a Mccaw bird because it is beautiful, exotic, and flies through the air gracefully. 

10) If your company/brand was a person, who would it be and why?

If my company was a person it would be David Blaine because he is mysterious and magical while still managing to be a household name. Blaine consistently surprises and captivates his audience. I would like my product to be shockingly fun and exciting like a famous magician. 

11) If your company/brand was an object, what would it be?

I think it would have to be a magic carpet, since that is the only product my company sells. 

12) If your customer was a cartoon character, who would it be?

The genie from Aladdin. The genie opens up Aladdin to the world of magic and flying. He represents the mysteriousness and fun that the magic carpet product is trying to achieve.